Your Reticular Activating System or RAS, is the part of your brain that helps you set and achieve what you want in life. It works 24 hours a day, 7 days a week, sorting through all the information your brain receives.
It's sole purpose is to find what you want. So, you better KNOW what you want.
You see, your brain has gotten to know you pretty well over the years and if certain information is important to you, your RAS will make you aware of it. If you're a positive person, always on the lookout for new opportunities, your RAS will help you find positive opportunities. Conversely, have you noticed how negative people always find the negative side of everything?
If you're excited about doing something great, your RAS will prepare you in the best way it knows how -- and help you SUCCEED.
Similarly, if you're worried about something going wrong, your RAS will find ways to increase that worry and guide you to making it go wrong.
Your RAS is a "genie in a bottle". Your every wish (conscious or sub-conscious) is its command.
It doesn't know the difference between right and wrong. It only knows how to find more of what you focus on.
This is the principle behind the powerful "Law of Attraction".
Here's how it works:
If you're worried about not having enough money, being overweight, always being in the wrong relationship, or not bringing in enough business, then your FOCUS is on those things. Your RAS will find a way to deliver more of them.
Let's say you just bought a new car thinking it's the only one in town. Once you drive it off the lot you suddenly start seeing the same make and model everywhere you look.
RAS and Your Business
RAS works the same way in business. That's why setting the RIGHT Business Goals is so important. Set the right goals and your RAS starts finding ways to help you achieve them.
Cybernetics
The key here is to make sure you focus on what is important to you. Always think about what you DO want. Your brain has a control and response system called Cybernetics which means "how a system works", found in some machines and animals.
Here's an example of how it works: Did you know that as a general rule, an airplane is off course 99% of the time? Every time it deviates from its course, its cybernetic mechanism sends a signal to the automatic response mechanism to get it back onto it's programmed course.
Your brain has the same mechanism. Because of this mechanism, those who aren't programmed for success do the strangest things. They win lotteries then waste all the money. They lose weight and gain it all back.
In business, that's why people work ridiculously long hours, or accept second best, even though they KNOW they can do much better! You're already programmed, based on all of your past conditioning and old paradigms.
What You Can Do
Take a look at your current business situation. Does it need to change? It can, however, unless you rewire your business programming, you'll revert right back. So, start right now by taking the next 5 minutes to examine your RAS and your own cybernetic mechanism -- and re-set it for what you want! Then work at it by keeping your focus on what you want more of. Your RAS will do the rest.
It's sole purpose is to find what you want. So, you better KNOW what you want.
You see, your brain has gotten to know you pretty well over the years and if certain information is important to you, your RAS will make you aware of it. If you're a positive person, always on the lookout for new opportunities, your RAS will help you find positive opportunities. Conversely, have you noticed how negative people always find the negative side of everything?
If you're excited about doing something great, your RAS will prepare you in the best way it knows how -- and help you SUCCEED.
Similarly, if you're worried about something going wrong, your RAS will find ways to increase that worry and guide you to making it go wrong.
Your RAS is a "genie in a bottle". Your every wish (conscious or sub-conscious) is its command.
It doesn't know the difference between right and wrong. It only knows how to find more of what you focus on.
This is the principle behind the powerful "Law of Attraction".
Here's how it works:
If you're worried about not having enough money, being overweight, always being in the wrong relationship, or not bringing in enough business, then your FOCUS is on those things. Your RAS will find a way to deliver more of them.
Let's say you just bought a new car thinking it's the only one in town. Once you drive it off the lot you suddenly start seeing the same make and model everywhere you look.
RAS and Your Business
RAS works the same way in business. That's why setting the RIGHT Business Goals is so important. Set the right goals and your RAS starts finding ways to help you achieve them.
Cybernetics
The key here is to make sure you focus on what is important to you. Always think about what you DO want. Your brain has a control and response system called Cybernetics which means "how a system works", found in some machines and animals.
Here's an example of how it works: Did you know that as a general rule, an airplane is off course 99% of the time? Every time it deviates from its course, its cybernetic mechanism sends a signal to the automatic response mechanism to get it back onto it's programmed course.
Your brain has the same mechanism. Because of this mechanism, those who aren't programmed for success do the strangest things. They win lotteries then waste all the money. They lose weight and gain it all back.
In business, that's why people work ridiculously long hours, or accept second best, even though they KNOW they can do much better! You're already programmed, based on all of your past conditioning and old paradigms.
What You Can Do
Take a look at your current business situation. Does it need to change? It can, however, unless you rewire your business programming, you'll revert right back. So, start right now by taking the next 5 minutes to examine your RAS and your own cybernetic mechanism -- and re-set it for what you want! Then work at it by keeping your focus on what you want more of. Your RAS will do the rest.
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